Experts Insight on technology & latest trends

Imagine you are a proud owner of an e-commerce store, and you have launched a killer marketing campaign. But how do you know what is actually working? Little do you know that every click, swipe, and interaction of your users is being meticulously tracked as an "event" in GA4. These events give you more flexibility and control over the data about the audience and their actions. What is an Event in Google Analytics 4?   Events are critical analytics tools for measuring specific user interaction and behavior on the website and mobile applications. They allow you to track when a certain action occurs, such as button clicks, page loads, form submissions, and or e-commerce purchases. These events give you granular data on important conversions or triggers. For example, an e-commerce site could have custom events to track when users add a product to their cart, initiate checkout, select a shipping option, or complete an order purchase. Do you want to learn more about Google Analy...

In the rapidly evolving digital landscape, businesses are constantly seeking ways to enhance their online presence and engage with their audiences effectively. Adobe Experience Manager (AEM) has emerged as a pivotal solution in achieving these goals. AEM empowers organizations to create, manage, and optimize digital experiences across various channels seamlessly. As businesses delve into the world of AEM, questions inevitably arise. What is Adobe Experience Manager, what are the key features of AEM, and how does AEM support multi-channel publishing? Is AEM suitable for e-commerce businesses? What industries benefit from AEM's capabilities? and more. In this comprehensive article, we present the top 12 FAQs about Adobe Experience Manager , where we aim to address the most common queries that businesses and individuals have about this versatile platform. Whether you're a digital marketing professional, an IT leader, or a curious explorer of digital solutions, this article wi...

In today's rapidly evolving digital landscape, organizations are constantly seeking ways to enhance their digital presence and deliver exceptional user experiences. Adobe Experience Manager (AEM) has long been a trusted solution for managing web content and digital assets. However, as cloud computing gains prominence, many businesses consider migrating their AEM instances to the cloud. This article will explore the benefits, strategies, and considerations for migrating to " AEM as a Cloud Service ," addressing key points to help organizations make a successful transition. Introduction to AEM Migration to Cloud Migrating AEM to the cloud offers several benefits, including scalability, flexibility, and reduced infrastructure management overhead. Adobe's " AEM as a Cloud Service " and " AEM Assets as a Cloud Service " are robust cloud-based solutions that provide a streamlined approach to managing content and digital assets. Benefits of AEM Mig...