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Imagine you are a proud owner of an e-commerce store, and you have launched a killer marketing campaign. But how do you know what is actually working? Little do you know that every click, swipe, and interaction of your users is being meticulously tracked as an "event" in GA4. These events give you more flexibility and control over the data about the audience and their actions. What is an Event in Google Analytics 4?   Events are critical analytics tools for measuring specific user interaction and behavior on the website and mobile applications. They allow you to track when a certain action occurs, such as button clicks, page loads, form submissions, and or e-commerce purchases. These events give you granular data on important conversions or triggers. For example, an e-commerce site could have custom events to track when users add a product to their cart, initiate checkout, select a shipping option, or complete an order purchase. Do you want to learn more about Google Analy...